| DIGITAL MARKETINGThe
Internet provides a versatile and inexpensive way to communicate with others and market
your company. And, since millions of new users access the Internet every month,
businesses must adopt the Internet in order to reach their fullest growth and profit
potential.
Digital marketing tools complement other forms of 'traditional' advertising and
marketing media. Most people think about websites when discussing the Internet and
marketing. Indeed, websites can help you save money on your marketing and
promotional materials.
[ More
than Websites ]
[ Services ] [ Benefits ] [ Risks ]
[ A Final Risk ]
MORE THAN WEBSITES
Digital marketing encompasses much more than simply websites.
For example, many people use electronic mail for convenience and to avoid the expense
of postal fees for international correspondence. Consequently, electronic
newsletters will generally provide a greater return for reaching new prospects and repeat
customers.
click
[ back to
top ]
SERVICES
Digital Rose offerings include, but are not limited to, the following services to
assist you with your marketing efforts:
 |
Developing business and marketing plans for your new
ventures. |
|
|
Conducting research to assess your company or offering
position in the market. |
|
|
Promoting your company and its offerings through business
networking and electronic marketing tools. |
|
|
Helping you to select and integrate digital marketing tools
for your own PC. |
|
[ back to
top ]
BENEFITS
Digital marketing and communications provides three major benefits - savings,
convenience, and reach:
| Save Money |
|
Pay less for digital media than most types of print, audio,
and video materials. |
|
| Simplify your Life |
|
Create, change, and publish your marketing materials from
the convenience of your own home or office. |
|
| Discover new
Markets |
|
Leverage the technology that millions of people use daily
for news, research and communications. |
|
[ back to
top ]
RISKS
You will most likely LOSE MONEY on your
Internet investment without the proper knowledge and a good plan. When considering
the Internet for your business, please be sure to address the potential threats to your
time, financial investment, and company reputation.
| Wasting your Time |
|
Obtain the proper knowledge or assistance,
stay focused on your objectives, and define desired, measurable results. |
|
| Spending too much
Money |
|
Gain an awareness of costs, choose the right
technologies to meet your objectives, and don't do too much at once. |
|
| Jeopardizing your
Company Image |
|
Keep your Internet presence consistent with
your 'traditional' company image, understand and follow 'netiquette', and always provide a
valuable service to your target market. |
|
[ back to
top ]
A FINAL RISK
The Internet may not be appropriate for your business. However, if the Internet
does make sense for your business, then you may hurt your business by WAITING
TOO LONG.
| Credibility |
|
5 to 10 years ago, people questioned your credibility if
they could not reach your business by FAX. Today, people use the Internet. |
|
| Timing |
|
A recent study conducted by Ziff-Davis indicates that (as of
20 April 1999) over 85 million people use an online service such as AOL. Even more
amazing - over 90 million people have used the World Wide Web. This study shows an
increase of over 10 million users in just 2 months! |
|
| Consumer Attitude |
|
Online buying tripled this past 1998 holiday season from
that of 1997. For books, CDs, and travel services, about half of all holiday
shoppers bought these products or services on the web rather than from stores. |
|
[ back to
top ] |
